Surprises make our life more interesting.
I personally like surprises a lot. My friends know it and that is why every time I receive a present I expect something strange hidden in the main box
Just imagine how nice it is to open the door and see balloons hanging on the walls! Or wake up and see a rose lying on the pillow!

My idea is to make presents with the hidden surprise. It can be a love note, for example.
If you want to present a plush toy, say, a teddy, put the note in his arms. Or if you present a sweater, roll it and put the card inside.

I guess your friend will be glad to see it, even if he is not a great fan of surprises!