I think everyone of us experienced some kind of disappointment connected with advertisements. You watch some ads on TV, then buying some detergent, for example, you probably choose the one that is advertised, guessing that it is really as wonderful as it is described. Coming home and when trying it you discover that all the magic characteristics of your detergent are nothing but simple words in ad and do not correspond to reality at all! In other words everything in ads you watch is lie! Isn't this situation familiar to you? I think that a governmental body shall be established, which controlled the correspondence of ad's proclamations to the real quality of product. Just as they punish in court for false evidence, lies in ads shall be punished as well!