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Summary of the idea/dream: "pimp my ride" into the "pimp my site"
I watched "Pimp my ride" on MTV channel today, there people make full car tuning, seems to me for free. I propose to apply the same idea for "tuning" sites with bad design. I mean web-design studio redesign sites of clients by agreement, to say, for advertisement. As a result everybody is glad, site owners get lemonade form lemons and studio gets good PR.
I also propose to entitle that action, to say "pimp my site"…
What do you think about that?
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