Olympiad is a wonderful time to appeal to people to lead active way of life and be engaged in sport! My idea is that sportsmen, well-known throughout the world, would make advertising of sportive way of life! Such advertisements, broadcasted on TV, first of all could make the sportsmen, taking part in it, to be more famous and additionally it would give people stimulus to sport.
So, imagine for example, a handsome, sportive football player Alessandro del Piero from Juventus or Ryan Giggs from Manchester United utters witty speech, calling everybody to stop being passive and lazy and start playing football! I am sure a lot of boys will rush to enroll in football clubs! So, every such advertisement, created by sportsmen of ski jumping, figure skating, table-tennis, basketball, golf, etc. will increase the number of people, especially youth, that decided to lead sportive way of live!!!